Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Shopping ads can refer to Product Shopping ads, which feature just one product, or Showcase Shopping ads, which feature several related products. To create Shopping ads, you'll set up your product information in Google Merchant Center and create Shopping in AdWords.
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