Search_engine_marketing
SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

SEARCH ENGINE MARKETING OVERVIEW
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Search_engine_marketing_overview
Role of SEARCH ENGINE MARKETING

Search engine marketing is one of the most effective marketing techniques that allows us to drive qualified leads to your business. With SEM, we can provide a quick and effective way to be found on the search engines because we are able to bid on specific keywords related to your products and services. We can target people who are already interested in you, and with SEM we can provide exactly what they are searching.

BENEFITS OF SEM
  • sem_benefitResearching for the relevant keywords
  • sem_benefitIncrease brand awareness and brand equity of product.
  • sem_benefitIncrease Visibility - Increase in web site traffic.
  • sem_benefitadvertise to an audience that's already interested in you.
  • sem_benefitIncrease in targeted leads.
  • sem_benefitCrafting the advertisement copy
  • sem_benefitBidding based on your allocated budget
  • sem_benefitTarget your ads to users based on languages and locations.
  • sem_benefit_s3
SEM METHODS

SEO
PPC
LOCAL SEARCH

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

Search engine optimization

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

pay-per-click

Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them.

Local-Search