Search Engine Optimization

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

Seo Improvement Steps:
  • Understand your perfect world Google rankings.

    It's not just about being "listed" in Google's search results, it's about being listed for the words and phrases likely to generate business.Do you know what they are?

  • Understand why other sites and pages already enjoy the rankings you want.

    It might be by accident but it's more likely a result of a calculated and well executed plan! What's your plan?

  • Establish what you need to do to start the journey towards your perfect world Google rankings.

    Just like alcoholics seeking a way out of addiction the first step is to acknowledge the problem and have a grown up conversation about the task in hand.Moaning and looking for a silver bullet is a fools errand.

  • Start doing the things you've decided might help.

    Doing something is almost always better than prevaricating. Like most things in life committing to this exercise will bring change, usually for the better.

  • Measure, adapt and keep moving forward.

    very few exceptions there are no overnight sensations when it comes to SEO. Be prepared to work hard for incremental improvements.

How Search Engine Works

The work of the search engine is divided into three stages,

The search engines have the web crawler or spiders to perform crawling. The task of crawler is to visit a web page, read it and follow the links to other web pages of the site.
index comprises URL of different webpages visited by the crawler and contains the information collected by the crawler. This information is used by search engines to provide the relevant answers to users for their queries.
final stage in which the search engine provides the most useful and relevant answers in a particular order. Search engines use algorithms to improve the search results so that only genuine information could reach to the users.
On Page
Off Page

On page optimization refers to all measures taken by SEOs within the website to improve the ranking of a site in search engine result pages. These measures are related to content and HTML source code of a page.

link buliding
Link building refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).
Keyword optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to website.
Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users.
Image optimization is probably the most important factor.The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load.

It is a long-term process which is mainly focused on acquiring backlinks to your webpages from the social media, authority sites and social bookmarking. Thus, in off-page optimization we are supposed to create as many quality backlinks as possible using different techniques outside the website.

Directory Submission
Directory submission is an off-page optimization activity. It involves submission of your site to a specific category of a web directory
Article Submission
Article submission is attracting traffic by submitting SEO optimized articles to popular article submission directories.
Social bookmark
Social bookmark submission is an off-page optimization activity that enables you store your links on online bookmarking sites.
Press release
Press release submission refers to writing about new events, products or services of the company and submitting it to PR sites.